Powerade is one of two sports drinks distributed by Coca Cola in Spain.
The energy drink Powerade is made with a new formula (Liquid 8 System) that helps with rapid rehydration and provides carbohydrates and minerals, postponing the feeling of fatigue. Powerade is ideal to drink during the practice of physical exercise.
During the race riders will have a free supply of cold Powerade, which will be distributed in the camps and at Water Point 2 of each stage.
Founded in 1977, Polar Electro invented the first pulsometer (a wireless device for measuring the heartbeat). Since then the company has been a leader in the sector of sports instruments and pulsometers, improving health and well being through its knowledge of the physiology of the human body and the environment. Polar cooperates closely with governmental sports institutions and administrations and is widely recognised as a pioneer and world leader in pulsometers and fitness testing equipment.
With headquarters in Oulu, Finland, the company is present in more than 80 countries and its products are sold in more than 35,000 outlets around the world.
Polar Electro Ibérica, a subsidiary of Polar Electro Oy, offers a complete range of sales, marketing, distribution and after sales services in Spain. From its headquarters in Barcelona, Polar Electro Ibérica frequently collaborates with institutions, teams and sportspeople, such as the triathlete Eneko Llanos, the popular Quebrantahuesos bike race, the Tour of Spain and up to 11 teams in the UCI Pro Tour.
Today, the award-winning Polar pulsometers are the first choice among consumers around the world. To know more about how the wide range of Polar products and services helps sportspeople to attain their training goals and achieve success, visit their website at www.polariberica.es
Lider Importacions Esportives, S.L., a company specialised in elite clothing for cycling, was founded in 1998 and is managed by professionals in this sport.
Over the years we have expanded our activities to include other sports, such as hockey, basketball, football, triathlon, fitness, spinning, etc.
From 1998 to 2005 the company was located in Olot, from where it transferred to Besalú, where we expanded our facilities and machinery.
In recent years, Lider has created clothing for top-flight teams, cyclists such as the Olympic champion Joan Llaneras, and widely known races such as the CAM Criterium (Valencia), the World Championship of Policemen and Firefighters, the Triathlon of Castilla-La Mancha, the Policemen and Firefighters’ Race of Cataluña, and the Tours of the Empordà, Terra de Remences, Gosol-Berga and Berga-Berga. The culmination of these efforts and hard work arrived in 2009, when we were chosen by the Royal Spanish Cycling Federation to clothe the champions for all the disciplines: road, off-road, MTB, Paralympics, etc.
Lider creates personalised clothing for cycling teams, clubs, shops and professionals, and designs special winter and summer collections.
Lider’s goal is to offer the customer the best value for money in the market with fast and reliable service. To this end, we continually study the advances in the market relating to technical materials (fabrics, linings, breathable membranes, etc.). We only work with world class suppliers of raw materials, we have state-of-the-art machinery and we are strongly committed to complying with delivery times for orders.
The well-known Moroccan brand of bottled water is one of the basic mainstays of the MILENIO TITAN DESERT by GAES. It is indispensable to the success of the race, providing nearly 50,000 litres of bottled water. The contribution of the company at the water points during the race and in the camps is essential for the riders, helping them to quench the thirst resulting from the enormous fatigue and harsh conditions under which the race is conducted.
Original Buff S.A. was founded in Igualada, a small city 60km from Barcelona. Its headquarters and production facilities occupy 8,000m2, and design, production, printing, packaging and advertising are all performed on site by more than 80 employees.
In 1992 Original Buff S.A. (originally Caviro SL.) created the first multifunctional seamless tubular headgear under the brand name Buff®. It began exporting to different locations in Europe in 1995. Currently, exports to over 60 countries through exclusive distributors account for 80% of sales. Original Buff, S.A. also has a sales office and warehouse in the U.S.
Buff® is the brand name of a useful, innovative, comfortable and fun multifunctional garment which offers protection from cold, wind and sun. The success of the brand is due to the fact that it is a product that did not exist before 1992 and which satisfies an important demand among sportspeople and practitioners of outdoor activities who are looking for functionalism, quality and attractive design.
Our best known item is the original multifunctional, seamless tubular headgear, which provides complete freedom and comfort for the practice of any outdoor activity.
Buff® has also incorporated an ever-expanding innovative line of technical clothing designed for the great outdoors which exemplifies the innovation, originality and high quality that characterise the brand. At Buff® we want you to enjoy life and live it as intensely as it should be lived. That is why Buff® is the official supplier of clothing for the MILENIO TITAN DESERT by GAES.
CINESA is the leader company in cinema exhibition in Spain in number of spectators, with more than 20 Million clients, and leader also in number of auditoriums with almost 520, distributed along the 43 cinemas we have in the best locations of the main capitals of provinces.
CINESA, with the intention of transmitting the values of sacrifice, effort, discipline, health and passion, has created the program CINESA SE MUEVE.
CINESE SE MUEVE is a collaboration program between CINESA and sporting, social responsibility or education events or organizations, among others, connecting our company with their values of solidarity and responsibility.
Compex marca líder en electroestimulación muscular que ayuda a los deportistas a mejorar su rendimiento deportivo, antes, durante y después de realizar ejercicio. La superación personal es esencial para Compex, por eso este año ha decidido participar en la carrera, formando un equipo con Martín Giacchetta, mejor entrenador personal 2012, con Jaime Menéndez de Luarca, 14 veces Ironman Finisher y un usuario de Compex. Además, estará presente durante la carrera, ya que instalará un centro de recuperación activa al que podrán acudir todos los participantes al final de cada jornada. Para conocer más sobre Compex visita: www.compex.info Y si quieres entrar en su equipo visita: www.equipocompex.es
Moreover, it is the only airline that has participated in the Federal Aviation Administration’s AIRE program, aimed at achieving greater savings in energy consumption and a reduction in gas emissions, putting the company at the forefront of international aviation.
OTTO DIESELRPM has been working with Otto Diesel for more than 15 years for all the preparations and maintenance of its fleets of vehicles, and in 2012 the official Nissan dealer for Catalonia has joined the MILENIO TITAN DESERT by GAES as the official preparer of the organisation’s fleet of race vehicles. For RPM, being able to count on the help and support of one of the main four-wheel-drive specialists in Catalonia is fundamental for the logistics of the desert race, which has a fleet of more than 40 vehicles. The experience of Otto Diesel in the preparation of four-wheel-drive vehicles for the tough demands of the desert is a guarantee of success.
LABORATORIOS FORTÉ PHARMA
Founded by Dr.YannRougier in 1999, Forté Pharma Laboratories is a food supplement company with a clear commitment to the health and welfare of people. A laboratories constantly seeking for innovation and new product development in all ranges: vitamins, weight, beauty and health in order to fill gaps in nutrients in the body itself and assist in weight management
Forté Pharma Laboratories has chosen one of the toughest sporting events in the world, the Milenio Titan Desert by Gaes to provide extra energy to the brave people who will face this difficult challenge. And the best way is through their product ENERGY VITALITE 4, the new vitamin supplement whose special combination of natural ingredients helps reduce fatigue and lack of tone and boost physical performance.
Forté Pharma is an international company with presence in over 20 countries around the world: Austria, Belgium, Italy, France, Poland and Spain, among others.
Solo Bici is the most widely read mountain biking magazine in the country. With more than 150,000 readers every month, Solo Bici has one of the largest teams in the publishing world and is one of the mainstays of the publisher Editorial Alesport. Solo Bici has been involved with the desert race since the first day and during the year serves as a link between fans of the race by means of a special section called ‘Titan News’ and a monthly report on matters relating to the desert race.
LA VANGUARDIA / MUNDO DEPORTIVO
The Godó Group collaborates with the MILENIO TITAN DESERT by GAES with its two principal mastheads: La Vanguardia, a newspaper published in Barcelona since 1881, is the most widely read newspaper in Catalonia, and Mundo Deportivo, founded in 1906, is the oldest sports newspaper in Spain and a reference point for sports lovers.